Seguro de salud para empleadores

A strong digital experience starts with members accessing their health care information, where and when they want it. That’s one reason UnitedHealthcare created a digital “front door” experience via the UnitedHealthcare® app and myuhc.com® that helps to enhance the delivery of information across multiple devices and platforms. The experience is designed to help employees and covered family members understand and use their benefits more effectively by offering quick access to common online search terms, network providers, claim details, benefits information and actionable recommendations.

“Our goal is to make everything as simple as possible and reduce the number of steps it takes to get from point A to point B,” says Samantha Baker, chief consumer officer for UnitedHealthcare Employer & Individual. “Integrating all of a member’s health benefits in one place — through myuhc.com and our mobile app — provides the clarity and insight employees want from their benefits plan.”

UnitedHealthcare also recognizes that health literacy is an ongoing challenge. With 9 in 10 Americans struggling to understand and utilize their benefits, it’s important to design tools to help bridge that knowledge gap.⁴ When employees receive the information they need when and how they want it, they’re more likely to understand and use their benefits and be empowered to make more informed decisions. For employers, that matters because it may mean fewer requests for help and potential cost savings when employees make more informed health choices.

“We earn our place as a trusted carrier to our clients because we are committed to offering their employees a seamless digital experience and pathway to the information, tools and resources members need to make and feel confident in their decisions,” Baker says.

Taking the digital experience to the next level involves making it more personal. The latest updates to the UnitedHealthcare digital experience are intended to give employees and covered family members an interaction tailored to their stage of life and individual health journey. Using member data and advanced analytics helps create personalization and deliver a more engaging digital experience.

It starts by welcoming new members, even if their coverage doesn’t begin right away. Once members set up their account and preferences, new members enter their digital “front door” and are greeted with a personalized home screen. Even before their effective date, they can search for network providers and get familiar with their benefits. Once their profile is complete, employees will see a customized dashboard. 

Delivering a connected experience is important to helping employees navigate their health journey. Employers agree: 37% are offering services to help employees access the right care for their needs as part of their health care cost reduction strategy, and 39% believe that offering access to digital tools and telehealth also lead to lower costs.⁸

UnitedHealthcare is working to make it easier for members to take care of health needs by connecting the dots across multiple touch points in the health care ecosystem. Making virtual health care available directly through the UnitedHealthcare app, for example, minimizes the number of steps it takes an employee to get to care. “Integrating virtual health services into our digital front door — our mobile app — opens new pathways to quality, affordable care,” says Baker.

Another way to streamline the health care journey for employers is through integrated benefits. When one’s medical, pharmacy, behavioral, specialty and other benefits are provided and managed by one carrier, the systems, processes and digital experiences are interconnected and may help better address whole-person health needs. Providers may access a patient’s health history and help them make more informed decisions based on their coverage, network and prescription plan, which may lead to cost savings for both the employee and employer. Plus when these benefits are accessed through one entry point, it may be a less complicated experience for the employee.

“There’s a lot that we can do in our role to help our members navigate their health care experience,” says Jordan. “Whether it’s physical, emotional or financial health, we’re continuing to invest in new ways of engaging our members and becoming a source in managing their health and wellness.”

In an effort to meet the varying needs of a diverse workforce, employers often work with multiple digital health vendors. In fact, more than 50% of employers work with 4–9 digital health vendors.⁹ To help employers evaluate, choose and engage with these vendors, UnitedHealthcare created the UHC Hub™, a network currently including more than 20 vendors, which complements existing UnitedHealthcare solutions and enables a more connected experience for employers and employees.

Accessible through the UnitedHealthcare app and myuhc.com after being purchased by an employer, these vendors offer services including support for a healthier lifestyle, assistance managing complex conditions and access to care for women at all stages of life — all from a single interface. The UHC Hub is also integrated into the dashboard UnitedHealthcare Advocates use so they see what a member has access to and more easily connect them to resources or vendors based on their unique needs.

“Employers are looking to us to provide the products and solutions that help make health care more affordable and easier to use,” explains Baker. “Our digital experience is designed to help make it easier for employees to access the tools, resources and benefit information they want at their convenience.”